1. What is Digital Marketing?
Digital marketing is a marketing done through the internet. Because of this digital marketing we can promote our product and brands to entire world through online and cost is also low as compared to the traditional marketing. We can promote our buisness through social media marketing like facebook, twitter, instagram etc. And the person having knowledge of digital marketing or have done the certification in digital marketing they are in more demand.
2.Purpose of Digital Marketing?
How we connect with the people online or any other social site and how we do the marketing of our product for selling and promotions.
The main aim of digital marketing is increasing sales for buisness and this can be done via good influencer which the people want to know more about the product and services or either by any social media marketing.
3. Income:
Digital marketing is in demand it means that there is huge scope in future. So the income is also going very high as experience.The salary will be on the basis of the overall skill experience and not in specific to a particular field in Digital Marketing. The starting salary is 1.5 lakh to 2 lakh per anum for fresher and 2 lakh to 5 lakh for experience more than 3 years. So there is huge scope in this field so income is also very good in this field.
4.Start your own career:
With the help of digital marketing you can start your career with yourself. You can do freelancing at your home or by social media sites like blogger, tumblr, facebook, twitter etc. You can increase your followers on instagram, facebook etc and you can present yourself. In other traditional field you have to wait for your gradution to be complete or you would have to wait for internship to do work.
5. How to start digital marketing:
To start the digital marketing before doing anything else you need to do the practice of digital marketing. You can create your own websites and in that website you can use plug in or scripts for website management. You can also write your own good content, SEO, SMM etc.Another way is you can work for an orgnisation as a digital marketer and you have to follow all the client requirements. One more way is that you can place a ads on yourwebsite.
6. Why to choose digital marketing?
In the next few years all the things will go digital so this will create a lot of opportunities in digitial marketing field. Unlike any other field you can do your work from any where cafe, office, garden. Just need a computer or mobile with internet connection. Another thing is that you have to work with different people with different projects and new clients. Because of this you will never get bored. In todays world digital marketing is growing very rapidally as compare to other fields.
7. Online Marketing can help in small companies.
Online marketing or digital marketing is the same thing. Digital marketing is cheaper than the traditional marketing becuase of this we can reach to the maximum audience as we want. And the people or person can reach to their laptop or PC specially mobile so we can easily intercat with them. Online marketing is helpful in small companies and we have target out clients and their reqirements. This will help in the comapny establishment.
8. Important certifications in Digital Marketing?
Before doing anything else it is not a certification based subject. The more you do practical in digital marketing the more you will get to know about that and the recruiter alwaye looking for a candidate who has a more practical knowledge than a therotical knowledge. There are many important certification which you can do in digital marketing like google adword certification, google analytic certification, bing ads certification, inbound marketing, email marketing, youtube video certification etc.
9. Future in digital marketing
As the online marketing is increasing very broadly so economy is also has increased 10 times as compared to the offline marketing. It shows that there is need of digital marketer who is well experienced and knowledgeable and can put their efforts in the online industries. And we are not going back to the traditional marketing. According to the survey till 2022 500 million user only from india will reach to internet through their mobile. And this makes more easy for digital marketing to connect with people.
10. Blogger:
Blogging is also part of digital marketing. Blogger writes its blog and this process is called the blogging. In the blogging the blogger writes its content on his website. Blogger always maintain his website by updating and posting content at time to time. Through blogging the blogger writes a content what the user needs. If blog is eligible for google ads or google ad sense than blogger earns money through the blog. Becuase of this blogger website will appear in the SERP(search engine result page).
